Caesarstone wanted to create a YouTube series that would showcase their products while telling a compelling home renovation story. They needed a director who could handle the creative vision, work with a first-time on-camera talent, and deliver world-class production quality in partnership with an experienced crew.

Anago founder, Lisa, directed “From the Ground Up”—a YouTube series that followed Johanna’s home renovation from start to finish, featuring Caesarstone products throughout. Drawing on years of TV presenting, script writing, and directing experience, Lisa brought a professional vision to every frame.

A R500K production that set a new standard for branded digital content. A YouTube series that was entertaining, informative, and visually stunning. Caesarstone got a series that resonated with homeowners and design enthusiasts.