Ecovacs was entering a crowded robot vacuum market in South Africa with zero brand awareness. They were competing against established players, but they didn’t want to blow their budget on traditional advertising.

They needed to stand out and build trust through content, not just outspend the competition.

We started with strategy: training the executive team on social media best practices and crafting messaging that would resonate. Then we built a content machine—unboxing videos, stop-motion reels, collaborations with complementary brands.

Instagram was the engine. Facebook was the amplifier. Community management kept people engaged.

100x growth in social following. Sales spiked. Consumer demand grew so strong they could expand their product line. And most importantly? They hired their first in-house marketing professional—a milestone they’d set at the start.

An unknown brand became trusted. And they did it without over-capitalizing on ad spend.